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Author:
Gray, Jonathan
Title:
Television pre-views and the meaning of hype.
Journal:
International journal of cultural studies
, 11/2008/1, S. 33-49.
Language:
english
Publication Year:
2008
Publication Type:
essay; periodical article
Descriptors:
television use
;
marketing
;
media use motive
;
popular culture
;
programme preference
;
reception motivation
;
radio programme
