>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Benz, Claudia
Title:
Kinderwerbung und Lauterkeitsrecht.
Publisher Statement:
Konstanz: Universitaet 2002. XIII, 182 S.
Language:
german
Publication Year:
2002
Publication Type:
doctoral dissertation; situation report
Descriptors:
influence
;
parents
;
nonprofit advertising
;
child
;
children's commercial
;
manipulation
;
brand
;
social behaviour
;
subliminal perception
;
advertising effect
;
advertising business
;
value-orientation
;
competition
