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Author:
Engel, Bernhard
Title:
Ueberlegungen zur Zukunft der Fernsehforschung. Von der Messung des Zuschauerverhaltens zum Investitionscontrolling fuer das Medium Fernsehen.
Full Text:
Journal:
Media Perspektiven
, -/2008/2, S. 84-90.
Language:
german
Publication Year:
2008
Publication Type:
essay; periodical article
Descriptors:
GfK-Nutzungsdaten
;
media research
;
media convergence
;
new media
;
advertising
;
future orientation