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Author:
Wasko, Janet
Editor / Collaborator:
Drotner, Kirsten; u.a.
Title:
The commodification of youth culture.
Publisher Statement:
Los Angeles, Calif. u.a.: Sage 2008, S. 460-474.
Collection:
The international handbook of children, media and culture.
Language:
english
Publication Year:
2008
Publication Type:
essay; contribution
Descriptors:
Disney
;
Disney Channel
;
case study
;
television
;
youth culture
;
adolescent
;
child
;
marketing
;
market concentration
;
media offerings
;
media culture
;
media market
;
media use
;
media industry
;
economy
;
online offer
;
advertising