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Author:
Fleming, Dan
Editor / Collaborator:
Drotner, Kirsten; u.a.
Title:
Managing monsters: Videogames and the "mediatization" of the toy.
Publisher Statement:
Los Angeles, Calif. u.a.: Sage 2008, S. 55-70.
Collection:
The international handbook of children, media and culture.
Language:
english
Publication Year:
2008
Publication Type:
essay; contribution
Descriptors:
computer game
;
adult
;
historical development
;
child
;
culture
;
brand
;
market
;
media industry
;
merchandising
;
game
;
toy
;
stereotype
