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Author:
Herbst, Dieter
Title:
Corporate Identity. Aufbau einer einzigartigen Unternehmensidentitaet, Leitbild und Unternehmenskultur, Image messen, gestalten und ueberpruefen. 3. Aufl.
Publisher Statement:
Berlin: Cornelsen 2006. 173 S.
Series Title:
(Das professionelle 1x1)
ISBN / ISSN:
978-3-589-23586-5
Language:
german
Publication Year:
2006
Publication Type:
adviser
Descriptors:
research activities
;
identity
;
identity formation
;
brand
;
economic development
