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Editor / Collaborator:
Herbst, Dieter
Title:
Der Mensch als Marke. Konzepte - Beispiele - Experteninterviews.
Publisher Statement:
Goettingen: Business Village 2003. 501 S.
ISBN / ISSN:
3-934424-05-8
Language:
german
Publication Year:
2003
Publication Type:
introduction
Descriptors:
actor
;
survey among experts
;
case study
;
brand
;
marketing
;
public relations
;
online offer
;
parasocial interaction
;
theory
;
television character
;
virtual reality
;
advertising
