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Author:
Young, Brian
Editor / Collaborator:
Ekstroem, Karin M.; u.a.
Title:
Celebrity endorsement. Theory and experiments with children.
Publisher Statement:
Goeteborg: Nordicom 2007, S. 273-283.
Collection:
Children, media and consumption.
Language:
english
Publication Year:
2007
Publication Type:
essay; contribution
Descriptors:
child
;
communication studies
;
psychology
;
theory
;
advertising competence
;
advertising