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Author:
Andersen, Lars Pynt
Editor / Collaborator:
Ekstroem, Karin M.; u.a.
Title:
Why don't they just show the product? Tweens' reception and conception of TV-advertising.
Publisher Statement:
Goeteborg: Nordicom 2007, S. 221-234.
Collection:
Children, media and consumption.
Language:
english
Publication Year:
2007
Publication Type:
research report; contribution
Descriptors:
child
;
brand
;
oral interview
;
preteen
;
advertising competence
;
commercial
;
advertising
