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Author:
Martensen, Anne
Editor / Collaborator:
Ekstroem, Karin M.; u.a.
Title:
Mobile phones and tweens' needs, motivations and values. Segmentation based on means-end chains.
Publisher Statement:
Goeteborg: Nordicom 2007, S. 107-126.
Collection:
Children, media and consumption.
Language:
english
Publication Year:
2007
Publication Type:
research report; contribution
Descriptors:
questionnaire survey
;
mobile phone
;
consumer behaviour
;
media use
;
oral interview
;
preteen
