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Author:
Romaniuk, Jenni
Title:
Word of mouth and the viewing of television programs.
Journal:
Journal of advertising research
, 47/2007/4, S. 462-471.
Language:
english
Publication Year:
2007
Publication Type:
research report; periodical article
Descriptors:
television
;
interpersonal communication
;
oral interview
;
audience behaviour
;
feedback
;
viewing behaviour