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Author:
Moll, Claudia
Title:
Zielgruppenmarketing: Kommunikation mit Kindern, am Beispiel der Kindersendung und Marke "OLI's Wilde Welt".
Publisher Statement:
Nuertingen: Fachhochschule 2004. 96 S.
Language:
german
Publication Year:
2004
Publication Type:
thesis; situation report
Descriptors:
child
;
children's culture
;
children's media
;
communication
;
brand awareness
;
brand
;
marketing
;
Suedwestrundfunk
;
advertising
;
target group