>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
MacCourt, Tom
;
Burkart, Patrick
Editor / Collaborator:
Gray, Jonathan; u.a.
Title:
Customer relationship management. Automating fandom in music communities.
Publisher Statement:
New York, NY u.a.: New York University Pr. 2007, S. 261-270.
Collection:
Fandom.
Language:
english
Publication Year:
2007
Publication Type:
essay; contribution
Descriptors:
fan
;
internet
;
commercialization
;
consumer
;
consumer behaviour
;
market
;
music
;
music reception
;
online offer
;
audience behaviour
;
software
;
target group