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Author:
Mitchell, Vince
;
Macklin, Jonathan E.
;
Paxman, Jez
Title:
Social uses of advertising. An example of young male adults.
Journal:
International journal of advertising
, 26/2007/2, S. 199-222.
Language:
english
Publication Year:
2007
Publication Type:
research report; periodical article
Descriptors:
follow-up communication
;
young adult
;
brand awareness
;
marketing
;
oral interview
;
peer group
;
social group
;
social environment
;
diary method
;
advertising functions
;
advertising competence
;
advertising effect
;
advertising business
;
advertising