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Author:
Brown, William J.
Title:
The use of entertainment television programs for promoting prosocial messages.
Journal:
The Howard journal of communications
, 3/1992/3-4, S. 253-266.
Language:
english
Publication Year:
1992
Publication Type:
essay; periodical article
Descriptors:
education
;
edutainment
;
recommendation
;
development aid
;
developing country
;
television use
;
media effect
;
prosocial media effect
;
prosocial behaviour
;
radio programme
;
light entertainment programme