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results: 1
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Author:
Hogg, Margaret K.
;
Garrow, Jade
Title:
Gender, identity and the consumption of advertising.
Journal:
Qualitative market research
, 6/2003/3, S. 160-174.
Language:
english
Publication Year:
2003
Publication Type:
research report; periodical article
Descriptors:
questionnaire survey
;
woman
;
gender
;
gender role
;
gender difference
;
group interview
;
identity
;
information acquisition
;
information selection
;
information processing
;
man
;
self concept
;
selective perception
;
consumer behaviour
;
advertising effect
;
advertising