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results: 1
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Author:
D'Silva, Margaret U.
;
Palmgreen, Philip
Title:
Individual differences and context: Factors mediating recall of anti-drug public service announcements.
Journal:
Health communication
, 21/2007/1, S. 65-71.
Language:
english
Publication Year:
2007
Publication Type:
research report; periodical article
Descriptors:
drugs
;
drug education
;
drug abuse
;
memory
;
sensation seeking
;
television use
;
nonprofit advertising
;
adolescent
;
young adult
;
oral interview
;
personality trait
;
persuasive communication
;
programme schedule
;
programme preference
;
programming context
;
viewing time
;
selective media exposure