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Author:
Jaeckel, Michael
Editor / Collaborator:
Rosenstock, Roland; u.a.
Title:
Zielgruppen und Milieus. "Falsche Wahrnehmungen?".
Publisher Statement:
Muenchen: kopaed 2007, S. 83-109.
Collection:
Medien im Lebenslauf.
Language:
german
Publication Year:
2007
Publication Type:
contribution; situation report
Descriptors:
society
;
social change
;
individualisation
;
lifestyle
;
media offerings
;
group
;
audience needs
;
audience research
;
audience characteristics
;
social structure
;
target group
;
target group research
;
target group behaviour