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Author:
Mueller, Stephanie
Title:
Werbung fuer Kinder. Eine Analyse der Beduerfnisdarstellung in der Fernsehwerbung.
Publisher Statement:
Saarbruecken: VDM Verl. Dr. Mueller 2007. 131 S.
ISBN / ISSN:
978-3-8364-0643-7
Language:
german
Publication Year:
2007
Publication Type:
research report
Descriptors:
need
;
developmental stage
;
television use
;
formal features
;
gender difference
;
primary pupil
;
historical development
;
content analysis
;
child
;
children's programme
;
children's commercial
;
child development
;
marketing
;
preschool child
;
advertising competence
;
commercial
;
advertising effect
;
advertising business