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results: 1
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Author:
Buijzen, Moniek
Title:
Reducing children's susceptibility to commercials: Mechanisms of factual and evaluative advertising interventions.
Journal:
Media psychology
, 9/2007/2, S. 411-430.
Language:
english
Publication Year:
2007
Publication Type:
research report; periodical article
Descriptors:
age group
;
influence
;
attitude change
;
experiment
;
television advertising
;
questionnaire survey
;
information
;
child
;
children's commercial
;
consumer behaviour
;
opinion
;
consumer education
;
advertising competence
;
advertising effect
;
effects comparison
;
knowledge development