>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Jacobsohn, Lela S.
Issuing Body:
Conference of the International Communication Association
Title:
The role of positive outcome expectancies in explaining the boomerang effect of the National Youth Anti-drug Media Campaign.
Publisher Statement:
San Francisco, Calif. 2007.
Language:
english
Publication Year:
2007
Publication Type:
research report; conference paper
Descriptors:
drugs
;
drug education
;
drug abuse
;
attitude
;
questionnaire survey
;
nonprofit advertising
;
adolescent
;
cohort
;
longitudinal study
;
advertising effect
