>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Kang, Yahui
;
Cappella, Joseph N.
;
Fishbein, Martin
Issuing Body:
Conference of the International Communication Association
Title:
The effect of marijuana scenes in antimarijuana public service announcements on adolescents' evaluation of ad effectiveness.
Publisher Statement:
San Francisco, Calif. 2007. 29 S.
Language:
english
Publication Year:
2007
Publication Type:
research report; conference paper
Descriptors:
evaluation
;
drug education
;
effectiveness
;
nonprofit advertising
;
harmful to youth
;
adolescent
;
prevention
;
secondary analysis
;
advertising effect
