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results: 1
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Author:
Cho, Hyunyi
;
Boster, Franklin J.
Issuing Body:
Conference of the International Communication Association
Title:
First and third person perceptions on anti-drug ads among adolescents.
Publisher Statement:
San Francisco, Calif. 2007.
Language:
english
Publication Year:
2007
Publication Type:
research report; conference paper
Descriptors:
drug education
;
drug abuse
;
experiment
;
nonprofit advertising
;
adolescent
;
attitude towards media
;
media effect
;
peer group
;
personality trait
;
written survey
;
third-person-effect
;
commercial
