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Author:
Schemer, Christian
;
Matthes, Joerg
;
Wirth, Werner
Title:
Werbewirkung ohne Erinnerungseffekte? Eine experimentelle Studie zum Mere Exposure-Effekt bei Product Placements.
Journal:
Zeitschrift fuer Medienpsychologie
, 19/2007/1, S. 2-13.
Language:
german
Publication Year:
2007
Publication Type:
research report; periodical article
Descriptors:
survey
;
attitude
;
experiment
;
involvement
;
manipulation
;
recipient
;
subliminal perception
;
forms of advertising
;
advertising effect
;
advertising