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results: 1
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Author:
Werder, Olaf
Editor / Collaborator:
Galician, Mary-Lou; u.a.
Title:
Brewing romance: The romantic fantasy theme of the Taster's Choice "Couple" advertising campaign.
Publisher Statement:
Mahwah, NJ u.a.: Erlbaum 2007, S. 39-53.
Collection:
Critical thinking about sex, love, and romance in the mass media.
Language:
english
Publication Year:
2007
Publication Type:
research report; contribution
Descriptors:
relationship
;
adult
;
television advertising
;
content analysis
;
food advertisement
;
mediation strategy
;
commercial
;
advertising effect
;
advertising
