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Author:

Hsu, Jane Lu; Yang, Shuen-An; Su, Li-Chang

Title:

Who is watching TV? Who is listening to radio? Consumer perceptions of TV and radio advertising information.

Journal:

Social behavior and personality, 35/2007/2, S. 157-167.

Language:

english

Publication Year:

2007

Publication Type:

research report; periodical article

Descriptors:

attitude; television; questionnaire survey; radio broadcasting; information demand; media use; media use motive; consumer information; perception; advertising; media time budget

Last update: Apr 11, 2024 // Number of documents: 35484