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Author:
Suckfuell, Monika
Title:
Rezeptionsmodalitaeten. Ein integratives Konstrukt fuer die Medienwirkungsforschung.
Publisher Statement:
Muenchen: R. Fischer 2004. 298 S.
Series Title:
(Reihe Rezeptionsforschung. 4)
ISBN / ISSN:
3-88927-356-4
Language:
german
Publication Year:
2004
Publication Type:
research report
Descriptors:
questionnaire survey
;
media effect
;
media effects research
;
pilot project
;
online survey
;
reception analysis
;
reception situation
;
audience group
;
advertising effect
;
viewer type
