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Author:

Kelly, Kathleen J.; Stanley, Linda R.; Comello, Maria Leonora G.; Gonzalez, Gabriel R.

Title:

Tobacco counteradvertisements aimed at bicultural Mexican American youth: The impact of language and theme.

Journal:

Journal of health communication, 11/2006/5, S. 455-476.

Language:

english

Publication Year:

2006

Publication Type:

research report; periodical article

Descriptors:

form of representation; ethnic group; nonprofit advertising; health education; attitude towards media; print media; written survey; student; advertising effect; advertising

Last update: Oct 23, 2024 // Number of documents: 35813