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results: 1
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Author:
Chan, Kara
;
MacNeal, James U.
Title:
Children and media in China: an urban-rural comparison study.
Journal:
Journal of consumer marketing
, 23/2006/2, S. 77-86.
Language:
english
Publication Year:
2006
Publication Type:
research report; periodical article
Descriptors:
age difference
;
attention
;
gender difference
;
adolescent
;
child
;
rural population
;
media equipment
;
media use
;
media access
;
reception style
;
audience behaviour
;
written survey
;
urban population
;
rural-urban dichotomy
;
comparative method
;
forms of advertising
;
advertising