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Editor / Collaborator:

Kabel, Peter; Zervos, Thomas; Sperling, Mascha; Hengstenberg, Michail; u.a.

Corporate Author:

Electronic Arts; Jung von Matt; GEE Magazin, Hamburg

Title:

Spielplatz Deutschland. Typologie der Computer- und Videospieler - Demografie, Freizeit, Konsum - Potenziale des In-Game-Advertisings.

Publisher Statement:

Hamburg: Electronic Arts u.a. 2006. 63 S.

Series Title:

(EA-Studien. 4)

Language:

german

Publication Year:

2006

Publication Type:

research report

Descriptors:

electronic game; computer game; adult; leisure time activity; adolescent; young adult; consumer behaviour; multi-method approach; media function; media use; motivation; audience research; written survey; typology; forms of advertising; advertising

Last update: Apr 11, 2024 // Number of documents: 35484