Smith, Karen H.; Stutts, Mary Ann

The influence of individual factors on the effectiveness of message content in antismoking advertisements aimed at adolescents.

The journal of consumer affairs, 40/2006/2, S. 261-293.

english

2006

research report; periodical article

adolescence; age group; influence; effectiveness; influential variable; attitude; attitude change; ethnic group; experiment; questionnaire survey; nonprofit advertising; gender difference; health knowledge; adolescent; longitudinal study; nicotine abuse; personality trait; prevention; social environment; behaviour; advertising effect; advertising; effects comparison