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Author:
Lischka, Juliane
Title:
Schockierende Werbung. Erfolg bei erlebnisorientierten Konsumenten.
Publisher Statement:
Muenchen: R. Fischer 2006. 174 S.
Series Title:
(Medien Skripten. 44)
ISBN / ISSN:
3-88927-392-0
Language:
german
Publication Year:
2006
Publication Type:
research report
Descriptors:
attitude
;
attitude change
;
emotion
;
emotional response
;
sensation seeking
;
adult
;
experiment
;
violence
;
morality
;
personality trait
;
schema theory
;
written survey
;
taboo
;
advertising
;
advertising effect