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results: 1
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Author:
David, Clarissa
;
Cappella, Joseph N.
;
Fishbein, Martin
Title:
The social diffusion of influence among adolescents: Group interaction in a chat room environment about antidrug advertisements.
Journal:
Communication theory
, 16/2006/1, S. 118-140.
Language:
english
Publication Year:
2006
Publication Type:
research report; periodical article
Descriptors:
influence
;
chat
;
form of representation
;
drug abuse
;
attitude
;
nonprofit advertising
;
group interview
;
interpersonal communication
;
adolescent
;
media effect
;
personality trait
;
prevention
;
student
;
theory