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Editor / Collaborator:
Seufert, Wolfgang; Mueller-Lietzkow, Joerg
Title:
Theorie und Praxis der Werbung in den Massenmedien.
Publisher Statement:
Baden-Baden: Nomos 2005. 286 S.
Series Title:
(Schriften zur Medienwirtschaft und zum Medienmanagement. 13)
ISBN / ISSN:
3-8329-1549-4
Language:
german
Publication Year:
2005
Publication Type:
conference proceedings; collection
Descriptors:
pharmaceutical advertising
;
evaluation
;
digitalisation
;
financing
;
review of research
;
mass media
;
media market research
;
media scheduling
;
public relations
;
advertising medium
;
advertising business
;
advertising
