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Author:
Marschik, Matthias
Editor / Collaborator:
Hepp, Andreas; u.a.
Title:
Verdoppelte Identitaeten: Medien- und Werbebotschaften als Konstrukteure von Authentizitaet.
Publisher Statement:
Wiesbaden: VS Verl. fuer Sozialwissenschaften 2006, S. 299-309.
Collection:
Kultur - Medien - Macht.
Language:
german
Publication Year:
2006
Publication Type:
essay; contribution
Descriptors:
globalisation
;
historical development
;
identity
;
individualisation
;
production
;
lifestyle
;
media function
;
mass media society
;
media system
;
recipient
;
self concept
;
model
;
perception
;
advertising effect
