IZI-database.org : research literature and references on children‘s and educational television

Search IZI-database.org

Search for:

all words

Keywords:

Author / Editor:

Institution:

Title:

Journal:

Publisher Statement:

ISBN / ISSN:

Publication Year:

from: to:

only full text

IZI-Database results

< Back to search results results: 1 from

Author:

Moser, Klaus; Leitl, Julia

Title:

Der Dritte-Person-Effekt, Thema der Werbung und Distanz der "dritten Person".

Journal:

Zeitschrift fuer Medienpsychologie, 18/2006/1, S. 2-8.

Language:

german

Publication Year:

2006

Publication Type:

research report; periodical article

Descriptors:

influence; reference group; experiment; nonprofit advertising; commercialism; written survey; self concept; self esteem; social group; undergraduate; third-person-effect; advertising effect; advertising; efficacy

Last update: Apr 11, 2024 // Number of documents: 35484