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Author:
Schreier, Margrit
Editor / Collaborator:
Mangold, Roland; u.a.
Title:
Qualitative Methoden.
Publisher Statement:
Goettingen u.a.: Hogrefe 2004, S. 377-399.
Collection:
Lehrbuch der Medienpsychologie.
Language:
german
Publication Year:
2004
Publication Type:
introduction; contribution
Descriptors:
evaluation
;
observation
;
survey
;
research design
;
group interview
;
hermeneutics
;
content analysis
;
media research
;
method
;
oral interview
;
reception analysis
;
method
;
perception
