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Author:
Bente, Gary
Editor / Collaborator:
Mangold, Roland; u.a.
Title:
Erfassung und Analyse des Blickverhaltens.
Publisher Statement:
Goettingen u.a.: Hogrefe 2004, S. 297-324.
Collection:
Lehrbuch der Medienpsychologie.
Language:
german
Publication Year:
2004
Publication Type:
introduction; contribution
Descriptors:
analysis
;
eye movement
;
evaluation
;
survey
;
historical development
;
information processing
;
cognitive process
;
media research
;
measurement
;
method
;
physiology
;
audience research
;
method