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Author:
Kempter, Guido
;
Bente, Gary
Editor / Collaborator:
Mangold, Roland; u.a.
Title:
Psychophysiologische Wirkungsforschung: Grundlagen und Anwendungen.
Publisher Statement:
Goettingen u.a.: Hogrefe 2004, S. 271-295.
Collection:
Lehrbuch der Medienpsychologie.
Language:
german
Publication Year:
2004
Publication Type:
introduction; contribution
Descriptors:
data analysis
;
historical development
;
information processing
;
media research
;
media effects research
;
measurement
;
method
;
physiology
;
psychophysical measurement
;
psychophysical process
;
reception analysis
;
audience behaviour
;
method
