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Author:
Schwab, Frank
;
Unz, Dagmar
Editor / Collaborator:
Mangold, Roland; u.a.
Title:
Telemetrische Verfahren.
Publisher Statement:
Goettingen u.a.: Hogrefe 2004, S. 229-250.
Collection:
Lehrbuch der Medienpsychologie.
Language:
german
Publication Year:
2004
Publication Type:
introduction; contribution
Descriptors:
statement
;
evaluation
;
observation
;
evaluation
;
data analysis
;
data acquisition
;
measuring of TV ratings
;
television use
;
GfK-Nutzungsdaten
;
market share
;
media research
;
measurement
;
method
;
audience research
;
viewing time
;
method