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Author:

Moorman, Marjolein; Neijens, Peter C.; Smit, Edith G.

Title:

The effects of program responses on the processing of commercials placed at various positions in the program and the block.

Journal:

Journal of advertising research, 45/2005/1, S. 49-59.

Language:

english

Publication Year:

2005

Publication Type:

research report; periodical article

Descriptors:

acceptance; attention; memory; adult; oral interview; telephone; advertising effect; advertising; effects comparison

Last update: Apr 11, 2024 // Number of documents: 35484