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Author:
Steininger, Christian
Editor / Collaborator:
Friedrichsen, Mike
Title:
Kommerz, Oeffentlichkeit und das Medium Fernsehen.
Publisher Statement:
Baden-Baden: Nomos 2004, S. 27-43.
Collection:
Kommerz - Kommunikation - Konsum.
Language:
german
Publication Year:
2004
Publication Type:
essay; contribution
Descriptors:
effectiveness
;
television
;
commercialization
;
consumer behaviour
;
market
;
media function
;
media economy
;
public
;
public service broadcasting
;
broadcasting station operating under private law
;
profitability