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Author:
Karstens, Eric
;
Schuette, Joerg
Title:
Praxishandbuch Fernsehen. Wie TV-Sender arbeiten.
Publisher Statement:
Wiesbaden: VS Verl. fuer Sozialwissenschaften 2005. 439 S.
ISBN / ISSN:
3-531-14505-3
Language:
german
Publication Year:
2005
Publication Type:
handbook
Descriptors:
domestic production
;
measuring of TV ratings
;
television
;
television engineering
;
television advertising
;
financing
;
licence
;
market
;
media research
;
media history
;
media policy
;
production conditions
;
genre
;
programming policy
;
programme conception
;
programme organisation
;
programming
;
programme trailer
;
broadcasting station
;
radio programme
;
advertising
;
profitability