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Author:
Gerke-Reineke, Judith
Title:
Geklonte Medienhelden. Merchandising am Beispiel "Pumuckl". Eine Untersuchung zum kommerziellen Medienverbund.
Publisher Statement:
Muenster: LIT 1995. IV, 163 S.
Series Title:
(Beitraege zur Kommunikationstheorie. 8)
ISBN / ISSN:
3-8258-2489-6
Language:
german
Publication Year:
1995
Publication Type:
essay; research report
Descriptors:
case study
;
historical development
;
child
;
children's media
;
media convergence
;
media network
;
merchandising
;
parasocial interaction
;
forms of advertising
;
advertising effect
;
recognition
;
target group
