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Author:
Fuchs, Christian
Title:
Leise schleicht's durch mein TV. [Product Placement und Schleichwerbung im oeffentlich-Rechtlichen Fernsehen. Eine Inhaltsanalyse am Beispiel von Wetten Dass..?].
Publisher Statement:
Berlin: Mensch & Buch-Verl. 2005. 191 S.
ISBN / ISSN:
3-89820-844-3
Language:
german
Publication Year:
2005
Publication Type:
research report; master thesis
Descriptors:
television
;
financing
;
content analysis
;
public service television
;
show
;
subliminal perception
;
forms of advertising
;
advertising effect
;
advertising
