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Author:

Paus-Hasebrink, Ingrid; Hammerer, Eva; Lampert, Claudia; Pointecker, Marco

Issuing Body:

Hessische Landesanstalt fuer Privaten Rundfunk

Title:

Medien, Marken, Merchandising in der Lebenswelt von Kindern - Ergebnisse der qualitativen Rezeptionsstudie.

Full Text:

Publisher Statement:

Online Paper 2004.

Language:

german

Publication Year:

2004

Publication Type:

research report

Descriptors:

everyday life; parental survey; case study; television series; primary pupil; group interviewing; identity formation; adolescent; kindergarten; teacher survey; brand awareness; media appropriation; media literacy; media use; media socialization; media network; merchandising; oral interview; media use motive; reception; self concept; station preference; social relationship; preschool child

Last update: Apr 11, 2024 // Number of documents: 35484