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Author:
Weibel, Peter
Editor / Collaborator:
Neumann-Braun, Klaus; u.a.
Title:
Logokultur und Jugendindustrie.
Publisher Statement:
Frankfurt, Main: Suhrkamp 2005, S. 57-64.
Collection:
Coolhunters.
Language:
german
Publication Year:
2005
Publication Type:
essay; contribution
Descriptors:
commercialization
;
brand
;
semiotics
;
symbolic system
;
advertising object
;
advertising effect
