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Author:

Valkenburg, Patti M.; Buijzen, Moniek

Title:

Identifying determinants of young children's brand awareness: Television, parents, and peers.

Journal:

Applied developmental psychology, 26/2005/4, S. 456-468.

Language:

english

Publication Year:

2005

Publication Type:

research report; conference paper; periodical article

Descriptors:

age group; parental mediation; parental survey; television use; questionnaire survey; peer; child; child development; brand awareness; brand; oral interview; preschool child

Last update: Apr 11, 2024 // Number of documents: 35484