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results: 1
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Author:
Dreier, Hardy
;
Lampert, Claudia
Title:
Kinder im Netz der Marken?. Zur Rolle der Medienmarken im Alltag von Kindern.
Journal:
Medien und Erziehung (merz)
, 49/2005/1, S. 24-30.
Language:
german
Publication Year:
2005
Publication Type:
situation report; periodical article
Descriptors:
child
;
brand awareness
;
media network
;
merchandising
;
advance organisers
;
quality criteria
