IZI-database.org : research literature and references on children‘s and educational television

Search IZI-database.org

Search for:

all words

Keywords:

Author / Editor:

Institution:

Title:

Journal:

Publisher Statement:

ISBN / ISSN:

Publication Year:

from: to:

only full text

IZI-Database results

< Back to search results results: 1 from

Author:

Barlovic, Ingo; Clausnitzer, Christian

Title:

Kommerzielle Werbeforschung bei Kindern. Ziele, Methoden und der Blick auf das Kind.

Journal:

Medien und Erziehung (merz), 49/2005/1, S. 17-23.

Language:

german

Publication Year:

2005

Publication Type:

periodical article; summary

Descriptors:

research method; child; commercial television; consumer behaviour; market research; advertising competence; advertising effect; consumer information; target group research

Last update: Apr 11, 2024 // Number of documents: 35484